Is your business headache figuring out how to sell more, convert more and keep more happy customers, then It Works! Marketing is your Asprin.
We’ll help you understand what makes your business unique or credible, then come up with a tailored approach to ensure your uniqueness is communicated to your audiences.
ItWorks! Marketing specialises in understanding what makes your business unique, then gets your uniqueness visible to your audiences, so they take action.
5 step Digital Communication Strategy
We focus on getting your credibility visible online by harnessing the power of search engine optimisation, targeted email and social media marketing through creative and compelling campaigns.
How we’ll fix IT with you:
clarifying the problem or opportunity you want to fix
reviewing your business to understand what makes it credible
defining your uniqueness as part of a well thought-out communications strategy
shouting about it in places your audience will share, engage and take action about it.
measuring the results to prevent future headaches
Website Design, Branding & Development
Whilst considerable on-line communication occurs beyond the conventional corporate website, such as social networks, iPhone apps, etc, websites, quite visibly, have a very important part to play.
Today’s websites must be useful and appealing whether experienced via conventional web browsers or mobile devices.
Our customer-centered approach to website design and development, focuses on • repeat site visits • high customer conversion rates • overall customer satisfaction.
Our 4 steps to creating great websites include:
Agreeing the scope and project requirements.
Designing the site, coming up with a brand (if necessary) incorporating interactive elements
Building the site
Testing, then launching the site
Search Engine Marketing
If consumers do not find you on search engine rankings, they will find, and spend money with your competitors. SEO involves matching content with keywords, so it's essential to know what exactly people are searching for before you start. For example, each of the following keyword searches should be considered a separate target audience:
People who search for 'hotels in Sheffield'
People who search for 'Sheffield hotel'
People who search for 'Sheffield hotels'
Quite literally, this is about getting your great looking website visible online, so your audience clicks and converts with you.
Our top 5 SEO tips are:
SE0 include Keywords
Backlinks
Great Content
Page Titles
Meta Tags
ItWorks! Marketing search engine and optimisation services improve the volume and quality of web traffic from search engines via organic and paid methods to websites.
It is about your target audience, capturing clicks and converting customers. We do this by conducting an SEO Audit to identify which pages you're already on, if any.
Checking your current rankings for all your target search engine keywords will benchmark where you stand now in terms of visibility.
Our SEO Audit would comprise of conducting:
Competitor analysis
Google SEO keyword research
estimated Google search volume
current Google rankings
Code, copy & technical review of your website
In-bound link status
SEO recommendations
Organic SEO
Given that most browsers click in organic results, as opposed to paid advertising or sponsored links, Organic SEO is really important to get right.
Our Organic SEO services include Keyword research, titles and tags, copywriting, link positioning.
Using this marketing technique, your ad is visible if it has relevant keywords or copy.
The 5 step PPC process is:
select your keywords for your ad,
determine what Cost Per Click you bid
the search engines display your ad when your term is searched for
you pay for your ad when users click your ad
when users convert to customers you pay for the conversion.
Tareted Email Marketing
Relevant, targeted email can promote your visibility at very low cost with a high-ROI.
Targeted email works effectively for all business to build a customer base, establish a brand or communicate with a desired audience.
Effective email campaigns can build trust with your audiences and brand advocates, who are willing to talk about your business and who in turn, refer quality customers to you.
Tom Peters in Thriving On Chaos recommends spending 75% of your marketing effort and budgets on building word-of-mouth referrals. Thus, our targeted email campaigns:
Promote express permission sign ups and click throughs
Use creative imagery with compelling, potent messages
Respect customers desires and lifestyles
Are measurable and controlled
Great email campaigns must be convincing, impactful and clear.
The trick is motivating your audience into sharing email content such as, a great deal or useful tip with their face-to-face friends and digital friends.
Getting your emails forwarded to bookmarking sites such as Facebook, Delicious and Digg will increase your visibility.
The result is increased website conversion rates and credible messages distributed by consumers to consumers to a wider market.
Social media marketing uses social networks, online communities and blogs to raise your business visibility by sharing information. Social media marketing gives consumers the opportunity to engage in dialogue with the brands they love, which is important, since consumers are more influenced by what other consumers say.
Well known social media networks include Twitter, blogs, LinkedIn, Facebook, Flickr and YouTube.
We harness the power of online communities with creative campaigns that entertain, educate and compel consumers into action. Action = sales + conversions.
Our services include setting up Facebook Fan pages, Twitter, Your Tube, Linked In profiles, Blogs and creating potent, engaging and compelling social media campaigns.
3 important aspects of to effective social media marketing:
Creating buzz or news worthy events, videos, tweets, or even blog entries that attract attention, and become viral in nature.
Building ways that fans of a brand or company can promote it themselves in multiple online social media venues.
SMM campaigns must fully engage and respect the users because the content cannot be fully controlled
